I've been thinking a lot about...New Year's Resolutions...
We have an unfriendly term in my industry called "Expectancy Violation". It describes the phenomena of people having expectations about what exercising will do for them, and then those expectations are not realized. The research indicates that this is common: people begin an exercise program with mad hopes and dreams, and when things don't go quite right, they get frustrated, grow despondent, and give up.